The Art of Choosing by Sheena IyengarMy rating: 5 of 5 stars
This was a well written essay on how we choose. The subject of choice is examined in a multitude of circumstances ranging from the way we choose a partner for marriage to how we decide which bottle water to purchase. Is more choice better? If so, how much more? Iyengar presents compelling evidence and research to substantiate her assertions.
Many of today's nonfiction reads seem to be a short essay that is bloated with human interest stories to make the book's size on par with other current offerings. We want to get our money's worth don't we? So we want to see a thicker book for the $15-30 that we shell out for these pearls of wisdom. Not so with this book. Each chapter is a worthy piece of work that examines the the art of choosing from a different perspective. If this topic interests you, this is a work of excellence worth buying.
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